Lost in translation: why sustainable fashion marketing is failing with young consumers

Fashion marketers often find themselves at a crossroads, juggling the urge to jump on the ‘sustainability marketing’ bandwagon with the fear of potential backlash. The younger generation is particularly skeptical of ‘greenwashing advertising’, and their perceptions could result in varied attitudes and responses toward fashion brands. This presentation explores the challenges of marketing sustainable fashion to young consumers in the digital environment, particularly on social media. We invite members to share their own observations and together discover why the sustainability message is lost in translation.

Learn more about the speaker here: Alice Yu Yuebo

Date: September, 2026

Time: 9:00 AM CET | 10:00 AM CEST | 8:00 AM BST | 3:00 AM EST

Format: Online via Zoom

Please register in advance for this meeting: COMING SOON