Alice Yu Yuebo
Affiliation: University of Otago
Alice Yu Yuebo’s research investigates the intersection of digital marketing, consumer behaviour and sustainability communications. Her work is informed by extensive industry experience in leading global marketing campaigns and nonprofit initiatives that promote social inclusion and education for sustainability. Alice contributes to the academic community as a peer reviewer and serves as Editor of Context, the official publication of Costume and Textile Aotearoa New Zealand, overseeing the full editorial process and using her communication skills to amplify the voices of local fashion designers.