Zhen Zhao
Affiliation: Ulster University
My research interests focus on sustainable fashion, emotionally durable fashion and wardrobe study. I explore how emotional attachment can expand clothing lifespan, reduce consumer overconsumption and disposal behaviour. Particularly within the context of consumer's daily dressing practice and cross-cultural perspective between China and UK. Based on wardrobe studies, interviews and focus groups, my work contributes to develop an emotionally durable model, highlighting the roles of materiality, memory, and cultural context. It offers new insights into how emotional attachments can support a more sustainable fashion.