Kat Duffy
Affiliation: University of Glasgow
My research drives change towards more sustainable clothing systems by understanding consumer behaviour.
Working at the intersection of marketing, sustainability, and fashion, I explore how circular business models can enable more sustainable consumption. I also examine how digital technologies can support behavioural change and sustainability transitions.
Through partnerships with industry and policymakers, my research translates evidence into practical solutions that advance circular economies, inform sustainable business strategies, & contribute impact.
I have an established publication record & serve on the editorial board of International Journal of Sustainable Fashion and Textiles.