Elaine Ritch
Affiliation: Glasgow Caledonian University
My expertise lies within the intersection of fashion, marketing and sustainability, where consumers lived experiences navigate commercial and social communications and evaluate personal and practical value tensions. My interest lies within sustainable development, including economy, environmental and social outcomes to improve the quality of lived experiences and address wellbeing. Cultural notions of space and place (informed geographically and through curating identity constructs) that reflect heritage and uniqueness to localities as a differentiation of global homogeny are of interest to improve lived experiences that encompass the economy, the environment and wider society.