Bethany Sugg
Affiliation: Bristol Business School
Beth is a sustainability specialist with a PhD in Sustainable Futures from Bristol Business School.
Her doctoral research explored barriers to the adoption of circular innovations in fashion retail, focusing on how circular textiles can be used and marketed without greenwashing. As a Material Systems Transformation Analyst at WRAP, she now contributes to the UK Textiles Pact, citizen research, and government-funded policy projects.
Her research interests include sustainability innovations, the circular economy, consumer behaviour, marketing, sustainable business models, and public policy.