Dr Panayiota Alevizou is an Assistant Professor in Marketing at the University of Sheffield Management School and Programme Director for the MSc Marketing Management Practice. With over 25 years of experience as both a practitioner and researcher in sustainability, her work focuses on sustainable consumption and production, eco labels and certifications, and stakeholder engagement. She has published on topics including eco-labelling, greenwashing, and sustainability communication, with relevance to sectors such as fashion, food, and tourism.