Dr. Rana’s research focuses on sustainability, transparency, and social responsibility in the global fashion industry. His interest in sustainability-related issues within textiles and apparel is grounded in a deep concern for the environmental and social impacts of fast fashion, supply chain opacity, and the growing pressure on brands to operate ethically.

Dr. Rana’s scholarship includes several interconnected areas, such as supply-chain due diligence, corporate social responsibility (CSR), sustainable consumption behavior, and the lived experiences of workers in apparel-producing regions. Drawing on both quantitative and qualitative methods, he also examines how transparency initiatives, environmental communication, digital tools, and the broader Sustainable Development Goals shape consumers’ understanding of sustainability and influence their fashion-related decisions.