Marie-Cécile Cervellon
Affiliation: EDHEC Business School, France
Marie-Cécile Cervellon is Head of Marketing Department and Full Professor of Marketing at EDHEC BUSINESS SCHOOL in France with a teaching expertise in brand management and luxury marketing. She is the co-director of the Summer Program “The Business of Luxury”. Her research aims at understanding current trends of consumption such as second-hand and sustainable consumption. Her research is mostly conducted in hedonic and creative industries. It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, International Journal of Research in Marketing or European Journal of Marketing.