Lisa McNeil
Affiliation: Otago Business School
Dr Lisa S. McNeill is a Professor of Marketing in the Otago University Business School. She is a consumer behaviour researcher, with expertise in cultures of consumption, and their interrelationship to consumer identity and consumption choice. Lisa's research is primarily related to fashion overconsumption and sustainability action in textile production, retail and use, including a recent focus on consumer sustainability perceptions related to fashion and identity.