Geetika Jaiswal
Affiliation: Morgan State University (MSU)
I am an Assistant Professor in the Department of Family and Consumer Sciences at the Morgan State University (MSU). My teaching expertise is the area of fashion marketing, merchandising, retailing, sourcing and supply chain management. My research focuses on studying sustainability in textile and apparel supply chain, retail strategies, and consumer behavior in omnichannel settings. I use both, qualitative and quantitative research techniques to conduct research. I have over 15 publications in peer-reviewed journals. I had received several research grants from reputed institutions like US Department of Agriculture, Cotton Incorporated etc.