She is an interdisciplinary independent researcher with a strong interest in sustainable fashion, particularly within luxury and premium brands. With a background in Art and an MBA, her research explores the intersection of sustainability, marketing, and entrepreneurship in the fashion industry. As an advocate for more sustainable fashion systems, she volunteers as a PR lead for the Slow Fashion Movement and has established a local initiative in Iran to raise awareness around responsible fashion consumption. She is currently collaborating with scholars from around the world on sustainability-focused research projects.